Ferryt – it includes a number of business solutions for certain sectors (e.g. loan handling, insurance sales, etc.) but also standard solutions that are sector independent (e.g. e-Archive, debt collection, law firm services).

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InForum BI Studio tools support executive and decision-making processes in all crucial aspects of activity of a modern enterprise: managing operation efficiency, planning and budgeting, controlling, OLAP analysis, managing sales and marketing – sales controlling, KPI controlling.

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Produkt: InForum BI Studio
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Marketing Controlling – the term marketing controlling is understood as a detailed, systematic and objective overview of the objectives, strategies and effects of the company’s activity, both in the market environment, and in marketing and operational activities, as well as the system of marketing information flow. 

In other words, the purpose of marketing controlling is to demonstrate, by means of numbers, who is an important customer from the point of view of the company’s existence and what is profitable.

An analysis of the marketing strategy and its effects
Marketing controlling in InForum BI Studio Marketing controlling in InForum BI Studio
Key Features of InForum BI Studio for marketing controlling Key Features of InForum BI Studio for marketing controlling
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